RareHare is a unique and minimalistic street style clothing brand representing the uniqueness of the people who wear it. The style of a person which makes everyone like a rough and unouched natural piece of a diamond, that's the RareHare. It represents the people who got a rare style of living which make them to stand out and this is a RareHare. And to be more clear, hare is not a rabbit, it is much more than that. Hare never follows, he is being followed. He dares to play not to fit in, but to stand out, and when it seems that everything is done with him, he just escapes into the wild, like a forest ghost to return later more clever, stronger, more powerful. He never comes back to strike unless challenged, because hare is a peaceful creature seeking calmness, balance, and equality, but still stays different among others.

The brand slogan is: "Standout, Never Blend", so wearing a piece of  RAREHARE
will automatically make you stand out because of its unique signature and design style.

The hare is a creature of the wild, never tamed, armed with remarkable instincts and lightning-fast escape tactics - so cunning and swift that even the most seasoned hunters and fierce predators are left chasing shadows.

Brand establishment - MMXXV

Focus generations: X, Y, Z, A, and B.

Born 1965 - 1980 - Generation X
Born 1981 - 1996 - Millennial Generation or Generation Y
Born 1997 - 2010 - Generation Z or iGen
Born 2010 - 2024 - Generation Alpha
Born 2025 - 2039 - Generation Beta

RAREHARE is a street line designed by IngeniumArtist.